Having worked in multiple training, learning and development roles across corporate and small businesses over the last 20 years, I’ve coached and trained thousands of people, across a diverse range of industries and disciplines.

This has given me the expertise to understand what helps people to successfully grow and lead effective teams.

It’s with this knowledge that I help businesses to develop strong, positive, motivated people who take real ownership of their performance to deliver impressive results.

I love that ‘lightbulb’ moment when someone gets it! When you ask the right questions and you can see that new learning is helping them solve a problem, enabling them to stand out and make a real difference.

And Why Are We Called Puritas?

Taken from the word “Purity” and its references to Rachael in both Hebrew and Greek mythology, our brand has come together as a blend of colours, images and words that depict a pure focus on you – which is at the centre of everything that we do.

Rachael McCall

What our clients say

Rachael has the experience to know what works and what doesn’t. She appeals to everyone, irrespective of sector or seniority.

Emma Gunton | Managing Director

Rachael’s style of presentation was informative clear and concise, encouraging participation with all delegates. All round a great experience and highly recommended.

David | Group Account Manager

Rachael’s delivery of the training won the team over at the very start and they all said how motivated and re-energised they felt as a result.

Andy Spetch | National Sales Manager.

The Puritas Team

Along with my small but perfectly formed team here at Puritas we deliver bespoke training solutions that work for you.

Every team member, affiliate trainer or coach that works through Puritas has been hand-picked for their outstanding knowledge and expertise with an ethos that’s aligned to our core values.

We’re committed to contributing to growth within East Anglia. Training, coaching and developing people in Suffolk, Norfolk, Essex and Cambridgeshire to make your business better and our region stronger.

The Puritas Team

What makes Puritas different to other training providers?

Puritas provide bespoke training and development solutions that help you to enable real change in your business.

That’s why over 90% of businesses that work with us continue to do so on a repeat basis – because what we deliver works.

Training and developing your people is a marathon not a sprint – so we’re invested in making a difference for the long term. Engaging and motivating people and delivering solutions that have a lasting impact beyond the few hours spent in the training room.

Our values

With an absolute focus on you and your people, we are:


Our tailored services adapt to your needs not ours.

We approach training and development with a listening ear, an open mind and versatile solutions.

Bringing real-life experience and alternative insights to fully embed learning for every individual.


With open and clear communications driven by integrity and honesty.

We use our diverse expertise to contribute innovative ideas with energy and passion.

We’re straight talking and pragmatic with helpful, realistic solutions.


We take our responsibility to you (and your investment) seriously.

We’re committed to collaborating with you to deliver the results you’re looking for.

Building open partnerships with you for long-term improvements.