Blog Post

How Does Employee Coaching Improve Performance?

For most businesses, profit generation is now their primary objective following the major disruptions experienced over the last two years. Resulting in many leaders looking to move employee personal development down their list of priorities.

That said, personal development methods such as employee coaching is a great way to improve employee performance, without the need to commit to multiple training programs which can bring a host of benefits to any organisation, including an increased workrate and improved motivation.


What is employee coaching?

Employee coaching is often confused with mentoring, but the two are distinctly different and therefore achieve different objectives. Whilst both can make a huge impact on your staff’s progression and development, it’s important to understand the key differences between the two so an informed decision can be made on which option would be most beneficial to your organisation.

Employee coaching is designed to help employees learn or improve specific skills, whether those are technical skills like problem solving or soft skills such as communication.

Mentoring relationships usually take place over a longer period of time with the aim of making steady, incremental progress towards goals in any area, whilst employee coaching tends to operate to a shorter timeline and is mostly focused on improved employee performance and productivity.

Another key difference between coaching and mentoring is that coaching is usually provided by a qualified training provider who is often employed externally to the business, whereas mentoring is usually a partnering of a senior and junior members of the same team or the wider organisation.

In order to achieve the agreed objectives, the employee is guided by the coach to help them to maximise their potential by understanding themselves, in order to, change behaviours and take accountability to solve problems and challenges.

Is employee coaching right for my business?

Consider your company culture. Do you think your employees would be receptive to coaching from an external provider? If you think the response would be less than enthusiastic, you might want to consider a different developmental option.

Do have key members of your team that seem unmotivated or overwhelmed? If so, employee coaching could be an effective way for you to improve their morale, boost their confidence and, in turn, see a quicker turnaround in their performance.

Would your team benefit from a judgement free environment to grow and learn? Often at work, we feel under pressure to deliver results at all times which leads to us settling into using the same methods that worked the first time we completed a certain task. This leaves little room for creativity and team members can become weary of exploring alternative methodologies in case the results aren’t as good. Coaching provides a safe environment where employees can discuss new ideas and techniques with someone outside of the organisation, freeing themselves from judgement or the fear of failure.


What are the benefits of coaching employees?

Supporting employees in reaching their full potential

You may have noticed that some of your employees have a great potential to excel in their field but they need to develop some of their interpersonal skills a little more before they can progress further. Employee coaching sessions can give them the drive, focus and support to develop and improve their day to day productivity.

Equally,  employee coaching can be used as an effective tool for identifying talent or abilities that may have been overlooked given the primary need for business to deliver results.  This gives members of your team that aren’t necessarily at the forefront  an equal chance to excel as those whose strengths are more clearly noticeable.

Builds a stronger leadership team

Senior leadership teams can benefit from employee coaching just as much as any other team in your organisation. Nurturing their management skills can lead to improvements in employee-manager relationships and therefore decrease the number of people leaving your organisation due to internal conflicts and relationship strain.

Shows your staff you value them

By investing in employee coaching, you’re telling your team that you care about their professional development and coaching can be a cost effective way of doing this.

The CMI states that when used appropriately coaching can positively deliver in a number of areas from employee wellbeing and motivation to reduced business costs such as repeated staff recruitment exercises. Showing employee coaching to be especially beneficial to businesses who are experiencing staff performance and/or turnover issues.

Helps your staff become more self-reliant

Employee coaching can equip individuals with the tools they need to improve their current work, think critically about decisions and tackle new challenges proactively.

If employees have the skills and knowledge on how to do these things, they’re able to stop having to ask for support from senior managers or other colleagues, which in turn, can speed up processes and greatly improve efficiencies.

Take a fresh approach to training and development

Learning and development is vital for the continual success of any business. But “off the shelf” training programmes don’t always make the changes you want to see.

That’s why at Puritas we offer bespoke training solutions that put you and your people at the heart of everything we do. Enhancing skills and performance for the long-term.

Book your free consultation here or give us a call on 01473 760692 to find out more.